First, they lead to more keyword-rich internal links between your “money” pages. Because Google uses internal link anchor text to help understand what pages are about, it may help boost rankings.
Second, all pages in the hub benefit from each other’s backlinks because of how PageRank works.
How do you build them?
Choose a product roundup post;
Link to individual product reviews for mentioned products;
Link back to the product roundup post from those reviews
For example, say you wanted to create a content hub around a product roundup for “best coffee grinders.” If you’ve already written reviews for some of the products mentioned on the list, just link to them from the hub page and vice-versa.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Here’s a real-life example:
One of the products on this list of the best coffee grinders is the Baratza Virtuoso Plus.
27 top pick roundup
In the brief description, there’s a link to the full review of that product.
28 link to review
In the product review, they link back to the product roundup.
If you do this for all the products in the roundup, then you have a hub.
Backlinks are arguably the most important Google ranking factor. They’re the foundation of Google’s ranking algorithm, and multiple independent studies have found strong correlations between the number of backlinks from unique websites and a page’s organic traffic.
For Amazon affiliate sites, you want to try to build links directly to “money” pages like product roundups and product reviews.
There are lots of ways to do this, but here’s just one idea:
Product roundups review a particular type of product. It might be coffee grinders, standing desks, WiFi routers, etc. Think about the purpose of that product and ask yourself, what does it help the people to do?
Here are some examples:
Coffee grinder -> helps people make better coffee
Standing desk -> helps people be healthier when working from home
WiFi router -> helps people stay more secure online
Now you’ve established a product benefit, look for blog posts about achieving that benefit that also mention your product. You can then reach out and suggest that they link to your product roundup to help their readers choose the best product for them.