GF: I think one of the things we immediately noticed when Jess and I sat there and beat the cameraman was that the value of entertainment was really important. And that's what we were able to bring out as the show evolved. I always say, no one cares about the news. We do a great job of covering the news, but we want people to laugh, have a good time, and enjoy the time they spend. The main goal is to make people laugh, smile and have a good time. I think that's one of the big things, at least on my part, to get a lot of feedback from it. People always jump in and DM, and our favorite part of the show says: advertisement Continue reading below They're like famous digital marketers .
I think it's one of the most important ghost mannequin effect things for us. Do you encourage people to share their personal experiences and be a little vulnerable? Do you think it really connects you well? SZ: Yeah, I think both I and Greg are big consumers of podcasts. Everyone I'm listening to is pretty interesting. I think it helps you connect with the show and the host, just be yourself and be genuine. Most of our humor is always self-deprecating and only really honest with our listeners. We follow the news and do our best, but whenever we come here to get the right understanding of all the perfect details, we always fix ourselves.
But the best thing we should do here is to discuss what's happening in the news, be ourselves, and hopefully keep attracting people. I think it really helps in the humor aspect. advertisement Continue reading below How did you approach the format of your content? JB: It clearly evolved over time and became its current location. But at least I think what we're trying to do with structuring is to break things. In the Lightning Round, we cover all PPC news in one chunk, then organic news in one chunk, and then social. That is to allow people to [depend] on what they are interested in. So how much do you cover, that is, we are marketers first, right?