If you're going to give me a top ten list in a blog post, why not add it to an infographic as well? I've spent the past two years working hard not only to maintain my blog, but also to change the channels through which I distribute my content. Some mediums work better than others, so I give them more attention. But even then, I vary the channel of the content. 2. Go from content to conversion So, you've figured out your content strategy, you're writing and producing stunning material, and it looks so pretty! But what do you get out of it? The goal of all content marketing is to get the site visitor to follow a particular course of action, even if that action is simply hitting a share button. One of the factors that should determine your content channel (and will determine your conversion rate) will be its compatibility with your product or service.
A simple example of creating a natural, high converting link between your content and your product or service would be an hair masking service e-commerce site that uses WordPress to post recipes as a content channel to showcase their product store online fees. Advertising Continue reading below Here's a concept I'm working on right now with a client site in production. Create the link between content and conversion Hook is nutritious health recipes. Under each recipe is: List of ingredients Cooking method Glossary of terms Ingredient nutritional information All relevant and all that Google and the user hope to find. And, as you can see, a call to action: buy the ingredients . The call to action is not out of place. It's on topic and a logical next step for the interested reader - making the transition from site visitor to loyal customer that much more likely.
Advertising Continue reading below This content strategy goes beyond just writing my product. I now write my product in the story. The strategy is simple but vital. I'm not talking about my salmon or my cilantro. I have product pages that will. Your turn: Which content and delivery method is most harmonious with your product or service? What are the related ideas, industries, and opportunities that would complement your niche and serve as a vehicle for your call to action? 3.Building Content Authority Now that I have a clear direction and momentum, it's time to open a can of whoop-ass on my site. Ultimately, I want the site to attract relevant traffic by maintaining the chosen content strategy and enjoying consistent organic search results.