Disseminating influential content in these places. The channels are mainly bulk sms service divided into online and offline: For movies, online channels mainly include dissemination, ticket purchase, and commercial implantation. In terms of communication: First, build word of mouth in places where professional users gather, such as: optimizing film reviews and ratings; secondly, using the fan circle, an active user group, to expand influence on the platform of Star bulk sms service Chasing Entertainment, such as: Chasing Stars on Weibo ; Use camera P-picture software and video production software to make short videos of emoticons; finally, further influence marginal users on the content dissemination platform,
Such as: placing promotional materials on Douyin, , and Happy bulk sms service Base Camp. In the dimension of ticket purchase: facilitate movie ticket transactions through discounts, discounts, low prices and other means. In the dimension of commercial cooperation: replace advertising resources with big brands, e-commerce, etc. through product placement. Offline channels mainly include cinemas, media, shopping malls and magazines. Because the cinema is the bulk sms service entrance for consumers to contact the film, the publicity of the cinema is particularly important for the film. 2) The content is affected by the communication channel and can also be divided into two categories: online and offline.
Online mainly includes topics, film reviews, activities bulk sms service and gameplay, and advertisements Among them, topic marketing on Weibo and other platforms plays an important role in the publicity and distribution of film and television series, mainly including throwing materials (see Figure 1 for details), exposing plots in conjunction with events at special time points, and the relationship between the main creator and members of the entertainment circle, the main bulk sms service creator and fans interaction between Activities and gameplay mainly involve user fission, and the main forms include ticket stubs, bargaining, and lottery draws. Advertising mainly includes TVC, H5, etc.