Prime Day is Amazon's annual shopping "Holiday" exclusively for Prime members. This one-day event started in 2015 to commemorate Amazon's 20th anniversary and was created in the mood of Christmas in July. It aims to increase sales on Amazon.com by offering Black Friday size transactions and discounts to shoppers. Over the last three years, Prime Day has grown beyond Black Friday sales on Amazon.com. As it grew, it had a slight spillover effect on e-commerce sales. So what do you need to know when you enter the fourth year of Prime Day? Amazon Prime Day 2018: What to Expect 2018 Prime Day starts on July 16th First.
Amazon's marketing machines "prime" shoppers with explosive media blitz for pre-Prime Day transactions, sales, commercials, digital advertising, and email. Amazon likes to build hype and mysteries about when Prime Day will be, as Prime Day is usually photo color correction services not revealed until late June or early July. Prime Day is not consistently held on a particular day of the week or the exact date. 2015 was Tuesday, July 15th. 2016 was Tuesday, July 12th. And 2017 was Monday, July 10th. advertisement Continue reading below This year's Amazon Prime Day begins at noon Pacific Standard Time on Monday, July 16th and features "36 Hours of Deals". It sounds better than Black Friday.
You don't have to wait in line at 4am in sub-zero weather, and you can catch great Lightning Deal without the risk of being trampled. More shoppers are online Prime Day also means that people are ready to buy and look for deals online. Last year's Prime Day sales on Amazon hit record highs year-on-year (up 60%), but the biggest winner is actually Amazon itself, with the new Prime sign-up (Prime membership costs this year). Increase) and echo dots popping out of the door.